Journal of Research for Consumers
Bridging Academic Insights and Everyday Applications
Featured Articles
Effect of Stress, Materialism and External Stimuli on Online Impulse Buying
The purpose of the study was to examine the impact of stress, materialism, and external stimuli on impulsive online buying. A total of 156 usable surveys were collected online. Stress was manipulated by presenting participants with solvable and unsolvable anagram...
Being Online
The last ten years have seen significant change in consumers’ lives; changes that are too numerous to document in one article. However, one change that has made, and continues to make, a difference to consumers’ behaviour is their interaction with the Internet and...
Disney: Delights and Doubts
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary...
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In-depth research articles with full citations and methodology details.
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Summarized insights and practical takeaways for everyday readers.
Latest News & Resources
Consumers are More Important than Some Think
Historically, competitive models have largely taken consumer skills for granted, along with consumer self-interest, in the gathering, processing, and evaluation of raw information. Self-interest was expected to be sufficient for reaching optimal decisions. But we...
Overexposure in Social Networking Sites
The rise of the Internet and the advancement in technology have given rise to various new modes of communication, in which the most recent being social networking sites. Since the inception of social networking sites, countless communication gains have been received...
Australians and their Leisure Time
The ways in which people organise and experience their leisure time indicates much about their culture, and in Australian culture in particular there is symbolic meaning to be found in the ways in which people utilise their non-working hours. This paper does not...
Ethical Consumerism – Democracy through the Wallet
There are many ways consumers can use their spending power to make a difference to the world. This article discusses the concept of ethical consumerism and outlines some of the significant changes in corporate behaviours that have been brought about through consumer...
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Journal of Research for Consumers is dedicated to sharing academic findings in an accessible format.