Consumer ArticlesIssue 4, 2002 Identifying Appropriate Motivations to Encourage People to Adopt Healthy Nutrition and Physical Activity Behaviours
Many social marketing campaigns use threat (or fear) appeals to promote healthy behaviours, for example, ‘Quit smoking. You’ll soon stop dying for a c ...
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Helping Adolescents Achieve Positive Mental Health: Implications for Social Marketing
This study sought to explore barriers to achieving positive mental health in adolescence from the perspectives of adolescents and their carers. In-dep ...
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The Lived Experiences of Women as Addictive Consumers
Addictive consumption is an extreme form of consumer behavior which, until recently, has been relatively unexplored and understudied. Addictive co ...
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