Consumer Articles
Issue 4, 2002
Identifying Appropriate Motivations to Encourage
People to Adopt Healthy Nutrition and Physical Activity
Behaviours
Many social marketing campaigns use threat (or fear) appeals to
promote healthy behaviours, for example, ‘Quit smoking.
You’ll soon stop dying for a c ...
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Helping Adolescents Achieve Positive Mental Health:
Implications for Social Marketing
This study sought to explore barriers to achieving positive
mental health in adolescence from the perspectives of adolescents
and their carers. In-dep ...
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The Lived Experiences of Women as Addictive
Consumers
Addictive consumption is an extreme form of consumer behavior
which, until recently, has been relatively unexplored and
understudied. Addictive co ...
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