Consumer Articles
Issue 5, 2003
Marketing the Anti-Drug Message: Media, Source and
Message Credibility Interactions
This paper investigates the role of media, source and message
credibility in the process of preventing/reducing drug use. An
original contribution of ...
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"I Know I Like It, But How Do I Know if It's Any
Good?": Quality and Preference in Wine Consumption
This study explored the relationship between quality perceptions
and preferences in the context of wine consumption. Interviews
were conducted with Au ...
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Older Consumers' Expectations of their Service
Providers
This study reports the results of a study undertaken by the
Positive Ageing Foundation of Australia and the Western Australia
Department for Community ...
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Exploring the Buying Behaviour of “Good”
and “Bad” Gambling Products
Betting on Electronic Gaming Machines (EGMs, slots, fruit
machines, pokies) is portrayed as being a highly addictive form
of entertainment, and is oft ...
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