Consumer Articles
Issue 7, 2004
Should my GP do Research?: Consumer Perspectives of
GPs Undertaking Research
While General Practice is becoming increasingly involved in
research, consumer perspectives of this change have rarely been
investigated. As key stak ...
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The Effect of Price Level and Price Type on
Perceptions of a Restaurant
Consumers are often drawn to certain products and services by
pricing techniques. Four versions of an Italian restaurant menu
were created to test the ...
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Segments within Segments: Younger and Older
Seniors’ Expectations of Financial Planning
Services
As the demographic profiles of countries change to include a
larger proportion of seniors there will be a range of
implications for governments, commu ...
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