Madhu Viswanathan
Madhu Viswanathan has been on the faculty at the University of Illinois, Urbana-Champaign, since 1990. He focuses on two programs of research; measurement and research methodology, and literacy, poverty, and subsistence marketplace behaviors. His work in measurement and research methodology includes a book entitled Measurement Error and Research Design (Sage, 2005). His research on literacy, poverty, and marketplace behaviors includes a book published by Springer in an education series in alliance with UNESCO entitled Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (2008). He teaches courses on research methods and on sustainable product and market development for subsistence marketplaces. His research is applied through the Marketplace Literacy Project (www.marketplaceliteracy.org), a non-profit organization that he founded and directs. |