Mira Lee is an Assistant Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University. She received her Ph.D. in Mass Communication from the University of Minnesota. Her research is in the area of consumer behavior and advertising effects on consumers. Her research has appeared in Journal of Advertising, Journalism and Mass Communication Quarterly, American Behavioral Scientist, and Journal of Interactive Advertising. |
Location: http://www.jrconsumers.com/page/4670
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