Nikhilesh DholakiaNikhilesh Dholakia is Professor of Marketing, E-Commerce, and International Business at the University of Rhode Island, USA. He is also the Associate Director of the Research Institute for Telecommunications and Information Marketing (RITIM) at the University of Rhode Island. Among his books, the latest is Consuming People: From Political Economy to Theaters of Consumption (Routledge 1998), co-authored with A. Fuat Firat. Dr. Dholakia’s current research is focused on strategic and behavioral aspects of e-commerce and m-commerce. |
Location: http://www.jrconsumers.com/page/3078
Page Information | Printer Friendly Version