Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty 

by Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudi-Hutton, Jose Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo and Rohit Varmin | Jan 17, 2011 | Academic Articles, Issue 19, 2011