The last ten years have seen significant change in consumers’ lives; changes that are too numerous to document in one article. However, one change that has made, and continues to make, a difference to consumers’ behaviour is their interaction with the Internet and Social Media. In this article I discuss the role that the Internet has played in consumers’ lives as well as the importance of understanding consumers’ interactions online. By being online, consumers are able to live experiences that are far different from their offline interactions. I close with some predictions for consumer welfare and online interaction as well as a look to the future of Research for Consumers.