The rise of the Internet and the advancement in technology have given rise to various new modes of communication, in which the most recent being social networking sites. Since the inception of social networking sites, countless communication gains have been received by consumers, including the ability to remain in contact with peers, friends and families over time differences and distances. However, this new platform of communication has raised a concern of overexposure of personal information among its users in the society. National newspapers have reported dangers of such actions but many consumers remain impassive and continue to provide ongoing personal information on social networking sites. This study attempts to provide an understanding as to why consumers remain overexposing themselves over social networking sites despite being aware of potential undesirable consequences. The study is exploratory in nature and is investigated from a consumer socialization perspective. A qualitative approach is employed using in-depth interviews to obtain consumer responses on the investigated phenomenon. Findings from the study suggest that consumers’ view exposure of personal information in social networking sites as a way to express themselves. They have a need for attention and have desires to gain and improve their popularity using social networking sites. Implications and recommendations from research findings are presented.