Journal of Research for Consumers
  • Welcome
  • Articles
    • Academic Articles
      • Issue 1-5
      • Issue 6-10
      • Issue 11-15
      • Issue 16-20
      • Issue 21-25
      • Issue 26-30
      • Issue 31-33
    • Consumer Articles
      • Issue 1-5
      • Issue 6-10
      • Issue 11-15
      • Issue 16-20
      • Issue 21-25
      • Issue 26-30
      • Issue 31-33
  • Consumer Info
  • Board
  • Submissions
  • Links
Select Page

To Use the Obvious Choice: Investigating the Relative Effectiveness of an Overexposed Celebrity AUTHOR:

by Subhadip Roy | Sep 18, 2012 | Academic Articles, Issue 22, 2012

SubhadipRoy-AcademicArticleDownload

 

 

 

 

 

 

 

Recent Posts

  • Disney: Delights and Doubts
  • Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption
  • European Consumer Complaint Behaviour In The Financial Sector
  • When Retailers Target Women Based on Body Shape and Size: The Role of Ethical Evaluation on Purchase Intention
  • In-Store Customer Experience and Customer Emotional State in the Retail Industry

Recent Comments

No comments to show.

© 2025 Journal of Research for Consumers. All rights reserved.