2012-2014
Issue 21
Can Consumer Power Lead To Market Equalization On The Internet?
S. Umit Kucuk - Academic ArticleDownload
Energy Profiles and Nutrition Information in Food Product Categories Selected in Finnish Grocery Stores, Considered from a Weight Management Perspective
Anna-Maria Saarela - Academic ArticleDownload
To the Young and the Restless Marketing Academic Aspirant: Musings on the Publishing Game
Rajan Nataraajan - Academic ArticleDownload
Exploring Dramaturgy in Consumer Research
Heather M Schulz - Academic ArticleDownload
FOR
Ekant Veer - Academic ArticleDownload
Issue 22
Understanding Green Marketing and Advertising in Consumer Society:An Analysis of Method Cleaning Products
TanyaARyan-AcademicArticleDownload
To Use the Obvious Choice: Investigating the Relative Effectiveness of an Overexposed Celebrity AUTHOR:
SubhadipRoy-AcademicArticleDownload
Overexposure in Social Networking Sites
The rise of the Internet and the advancement in technology have given rise to various new modes of communication, in which the most recent being social networking sites. Since the inception of social networking sites, countless communication gains have been received...
Sharing Space: Extending Belk’s (2010) “Sharing”
Griffiths-Gilly-AcademicArticleDownload
Issue 23
Consumers are More Important than Some Think
Issue 23 - 5 Academic - Beranek and Kamerschen - FinalDownload
Effects of Family Structure on Materialism and Compulsive Consumption: A Life Course Study in Brazil
Issue 23 - 4 Academic - Moschis et al - FinalDownload
Rubbernecking or Rejuvenation: Post Earthquake Perceptions and the Implications for Business Practice in a Dark Tourism Context
Issue 23 - 3 Academic - Ferguson - FinalDownload
Problem and Non-problem Gamblers’ Attraction to Different VLT Games
Issue 23 - 2 Academic - Hamilton et al - FinalDownload
In search of meaning that matters
Issue 23 - 1 Academic - VeerDownload
Issue 24
An Application of a Fuzzy-based Optimisation Model for Selecting Food Products based on Cost and Nutrition
Issue24-4Academic-NakandalaDownload
Experiential Consumption of Video Game and In-Show Ads: Phenomenological Explanation through Thought Experimentation
Issue24-3Academic-SierraDownload
Sustainable Life Path Concept: Journeying Toward Sustainable Consumption
Issue24-2Academic-McGregorDownload
Creative Consumption after Mortality Salience: Compared to What, for Whom, What Tasks? And a Time Horizon Issue
Issue24-1Academic-XuDownload
Issue 25
An Investigation of Consumer Power in the Process of Purchase Decisions
Huang Academic 122-157Download
On the Need to Distinguish the Mortality Salience of Loved Ones (MSLO) from the Mortality Salience of Self (MSS) in Consumer Studies
Wang Academic 83-121Download
Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective
Muzumdar Academic 54-82Download
The food allergy journey: understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing
Peniaminaetal Academic 20-53Download
Reactionary Modernism: An Essay on the Post-postmodern Condition
Podoshen Academic 1-19Download