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Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption

by Feisal Murshed, Anish Nagpal and Ahmed Moosa | Sep 18, 2018 | Academic Articles, Issue 33, 2018

Issue33-AcademicArticle-Murshed83-115Download              ...

Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption

by Feisal Murshed, Anish Nagpal and Ahmed Moosa | Jan 16, 2018 | Consumer Articles, Issue 33, 2018

CA33MurshedNagpalMoosaDownload            ...

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