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Reconceptualizing Consumer Power: A View from Market Segment Theory in Retailing

by David J. Burns | Jan 17, 2010 | Academic Articles, Issue 17, 2010

Burns_academic4Download            ...

Reconceptualizing Consumer Power: A View from Market Segment Theory in Retailing

by David J. Burns | Jan 16, 2010 | Consumer Articles, Issue 17, 2010

CA17BurnsDownload            ...

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