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Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective

by Prathamesh Muzumdar | Sep 18, 2014 | Academic Articles, Issue 25, 2014

Muzumdar Academic 54-82Download            ...

Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective

by Prathamesh Muzumdar | Sep 16, 2014 | Consumer Articles, Issue 25, 2014

CA25MuzumdarDownload            ...

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