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Consumers are More Important than Some Think

by William Beranek and David R Kamerschen | Jan 18, 2013 | Academic Articles, Issue 23, 2013

Issue 23 – 5 Academic – Beranek and Kamerschen – FinalDownload            ...
Consumers are More Important than Some Think

Consumers are More Important than Some Think

by William Beranek and David R Kamerschen | Jan 16, 2013 | Consumer Articles, Issue 23, 2013, News

Historically, competitive models have largely taken consumer skills for granted, along with consumer self-interest, in the gathering, processing, and evaluation of raw information. Self-interest was expected to be sufficient for reaching optimal decisions. But we...

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