Issue 25, 2014 | Journal of Research for Consumers

An Investigation of Consumer Power in the Process of Purchase Decisions

by Ying Huang, Sherry L. Lotz and Guillian Ochoa Bon | Sep 18, 2014 | Academic Articles, Issue 25, 2014

Huang Academic 122-157Download ...

On the Need to Distinguish the Mortality Salience of Loved Ones (MSLO) from the Mortality Salience of Self (MSS) in Consumer Studies

by Yanan Wang | Sep 18, 2014 | Academic Articles, Issue 25, 2014

Wang Academic 83-121Download ...

Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective

by Prathamesh Muzumdar | Sep 18, 2014 | Academic Articles, Issue 25, 2014

Muzumdar Academic 54-82Download ...

The food allergy journey: understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing

by Rana Peniamina, Philip Bremer, Tamlin S. Conner and Miranda Mirosa | Sep 18, 2014 | Academic Articles, Issue 25, 2014

Peniaminaetal Academic 20-53Download ...

Reactionary Modernism: An Essay on the Post-postmodern Condition

by Jeffrey S Podoshen | Jan 18, 2014 | Academic Articles, Issue 25, 2014

Podoshen Academic 1-19Download ...