Conceptualization and Aspirations of Transformative Service Research

by Mark S. Rosenbaum, Canan Corus, Amy L. Ostrom, Laurel Anderson, Raymond P. Fisk, Andrew S. Gallan, Mario Giraldo, Martin Mende, Mark Mulder, Steven W. Rayburn, Kunio Shirahada and Jerome D. Williams | Jan 17, 2011 | Academic Articles, Issue 19, 2011

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Toward a Sustainable Marketplace: Expanding Options and Benefits for Consumers 

by Michael Luchs, Rebecca Walker Naylor, Randall L. Rose, Jesse R. Catlin, Roland Gau, Sommer Kapitan, Jenny Mish, Lucie Ozanne, Marcus Phipps, Bonnie Simpson, Saroja Subrahmanyan and Todd Weaver | Jan 17, 2011 | Academic Articles, Issue 19, 2011

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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty 

by Christopher P. Blocker, Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudi-Hutton, Jose Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo and Rohit Varmin | Jan 17, 2011 | Academic Articles, Issue 19, 2011

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Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability 

by Amanda J. Broderick, Catherine Demangeot, Natalie Ross Adkins, Nakeisha S. Ferguson, Geraldine Rose Henderson, Guillaume Johnson, Eva Kipnis, James M. Mandiberg, Rene Dentiste Mueller, Chris Pullig, Abhijit Roy and Miguel Angel Zuniga | Jan 17, 2011 | Academic Articles, Issue 19, 2011

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The Practice of Transformative Consumer Research: Some Issues and Suggestions

by Julie Ozanne, Simone Pettigrew, David Crockett, A. Fuat Firat, Hilary Downey and Melanie Pescud | Jan 17, 2011 | Academic Articles, Issue 19, 2011

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Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications 

by Nancy Wong, L.J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin A. Scott and Jill Sundie | Jan 17, 2011 | Academic Articles, Issue 19, 2011

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