Consumers’ attitudinal and behavioural ties with brands: an integrative approach to build a consumer-brand relationship model

by Sreejesh S | Jan 18, 2015 | Academic Articles, Issue 26, 2015

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To Repair or Not to Repair: What is the Motivation?

by Kristin A. Scott and S. Todd Weaver | Jan 18, 2015 | Academic Articles, Issue 26, 2015

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An Investigation of Consumer Power in the Process of Purchase Decisions

by Ying Huang, Sherry L. Lotz and Guillian Ochoa Bon | Sep 18, 2014 | Academic Articles, Issue 25, 2014

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On the Need to Distinguish the Mortality Salience of Loved Ones (MSLO) from the Mortality Salience of Self (MSS) in Consumer Studies

by Yanan Wang | Sep 18, 2014 | Academic Articles, Issue 25, 2014

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Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective

by Prathamesh Muzumdar | Sep 18, 2014 | Academic Articles, Issue 25, 2014

Muzumdar Academic 54-82Download            ...

The food allergy journey: understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing

by Rana Peniamina, Philip Bremer, Tamlin S. Conner and Miranda Mirosa | Sep 18, 2014 | Academic Articles, Issue 25, 2014

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