Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption

by Feisal Murshed, Anish Nagpal and Ahmed Moosa | Jan 16, 2018 | Consumer Articles, Issue 33, 2018

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European Consumer Complaint Behaviour In The Financial Sector

by Kati Suomi and Raija Järvinen | Jan 16, 2018 | Consumer Articles, Issue 33, 2018

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When Retailers Target Women Based on Body Shape and Size: The Role of Ethical Evaluation on Purchase Intention

by Hannah D. Walters, Michael D. Wiese and Michael L. Bruce | Jan 16, 2018 | Consumer Articles, Issue 33, 2018

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The Role of Beliefs in Purchase Decisions: A Look at Green Purchase Behaviour and Altruism

by Tanya A. Ryan | Jan 16, 2017 | Consumer Articles, Issue 31, 2017

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Bridging Corporate Social Responsibility and Consumers’ Corporate Brand Evaluations—Understanding Consumers’ Psychological Processes

by Xiaoye Chen | Jan 16, 2017 | Consumer Articles, Issue 31, 2017

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Chemical (Free) Reactions: Exploring Colloquial Understanding of the Term “Chemical Free” and Subsequent Consumer Attitudes

by Kim Sheehan and Senyo Ofori-Parku | Sep 16, 2016 | Consumer Articles, Issue 30, 2016

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