by Geoffrey Jalleh and Robert J. Donovan | Sep 16, 2001 | Consumer Articles, Issue 2, 2001
CA2_Jalleh,Donovan_Download ...
by Nikhilesh Dholakia and Jonathan Schroeder | Sep 16, 2001 | Consumer Articles, Featured Articles, Issue 2, 2001
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary...
