An Investigation of Consumer Power in the Process of Purchase Decisions by Ying Huang, Sherry L. Lotz and Guillian Ochoa Bon | Sep 16, 2014 | Consumer Articles, Issue 25, 2014CA25HuangLotzBonDownload ...
On the Need to Distinguish the Mortality Salience of Loved Ones (MSLO) from the Mortality Salience of Self (MSS) in Consumer Studies by Yanan Wang | Sep 16, 2014 | Consumer Articles, Issue 25, 2014CA25WangDownload ...
Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective by Prathamesh Muzumdar | Sep 16, 2014 | Consumer Articles, Issue 25, 2014CA25MuzumdarDownload ...
The food allergy journey: understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing by Rana Peniamina, Philip Bremer, Tamlin S. Conner and Miranda Mirosa | Sep 16, 2014 | Consumer Articles, Issue 25, 2014CA25PeniaminaBremerConnerMirosaDownload ...
Reactionary Modernism: An Essay on the Post-postmodern Condition by Jeffrey S Podoshen | Sep 16, 2014 | Consumer Articles, Issue 25, 2014CA25PodoshenDownload ...
