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Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption

by Feisal Murshed, Anish Nagpal and Ahmed Moosa | Jan 16, 2018 | Consumer Articles, Issue 33, 2018

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European Consumer Complaint Behaviour In The Financial Sector

by Kati Suomi and Raija Järvinen | Jan 16, 2018 | Consumer Articles, Issue 33, 2018

CA33SuomiJarvinenDownload            ...

When Retailers Target Women Based on Body Shape and Size: The Role of Ethical Evaluation on Purchase Intention

by Hannah D. Walters, Michael D. Wiese and Michael L. Bruce | Jan 16, 2018 | Consumer Articles, Issue 33, 2018

CA33WaltersWieseBruceDownload            ...

Recent Posts

  • Disney: Delights and Doubts
  • Self-Customisation and Attribute Alignability: Role of Utilitarian versus Hedonic Consumption
  • European Consumer Complaint Behaviour In The Financial Sector
  • When Retailers Target Women Based on Body Shape and Size: The Role of Ethical Evaluation on Purchase Intention
  • In-Store Customer Experience and Customer Emotional State in the Retail Industry

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