To Repair or Not to Repair: What is the Motivation?

by Kristin A. Scott and S. Todd Weaver | Jan 16, 2015 | Consumer Articles, Issue 26, 2015

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An Investigation of Consumer Power in the Process of Purchase Decisions

by Ying Huang, Sherry L. Lotz and Guillian Ochoa Bon | Sep 16, 2014 | Consumer Articles, Issue 25, 2014

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On the Need to Distinguish the Mortality Salience of Loved Ones (MSLO) from the Mortality Salience of Self (MSS) in Consumer Studies

by Yanan Wang | Sep 16, 2014 | Consumer Articles, Issue 25, 2014

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Brand Regeneration through Previously Tested Narrative Units: A Movie Remake Perspective

by Prathamesh Muzumdar | Sep 16, 2014 | Consumer Articles, Issue 25, 2014

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The food allergy journey: understanding the lived experiences of food-allergic consumers as a pathway towards improving their wellbeing

by Rana Peniamina, Philip Bremer, Tamlin S. Conner and Miranda Mirosa | Sep 16, 2014 | Consumer Articles, Issue 25, 2014

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Reactionary Modernism: An Essay on the Post-postmodern Condition

by Jeffrey S Podoshen | Sep 16, 2014 | Consumer Articles, Issue 25, 2014

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