An Application of a Fuzzy-based Optimisation Model for Selecting Food Products based on Cost and Nutrition

by Dilupa Nakandala and Henry C W Lau | Jan 16, 2014 | Consumer Articles, Issue 24, 2014

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Experiential Consumption of Video Game and In-Show Ads: Phenomenological Explanation through Thought Experimentation

by Jeremy J. Sierra and Harry A. Taute | Jan 16, 2014 | Consumer Articles, Issue 24, 2014

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Sustainable Life Path Concept: Journeying Toward Sustainable Consumption

by Sue L. T. McGregor | Jan 16, 2014 | Consumer Articles, Issue 24, 2014

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Creative Consumption after Mortality Salience: Compared to What, for Whom, What Tasks? And a Time Horizon Issue

by Huimin Xu, Merrie L. Brucks and Lin Guo | Jan 16, 2014 | Consumer Articles, Issue 24, 2014

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In search of meaning that matters

by Ekant Veer | Jan 16, 2014 | Consumer Articles, Issue 24, 2014

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Consumers are More Important than Some Think

by William Beranek and David R Kamerschen | Jan 16, 2013 | Consumer Articles, Issue 23, 2013, News

Historically, competitive models have largely taken consumer skills for granted, along with consumer self-interest, in the gathering, processing, and evaluation of raw information. Self-interest was expected to be sufficient for reaching optimal decisions. But we...