by Brittanie Moran and Lynn E. Kwak | Sep 18, 2015 | Academic Articles, Featured Articles, Issue 27, 2015
The purpose of the study was to examine the impact of stress, materialism, and external stimuli on impulsive online buying. A total of 156 usable surveys were collected online. Stress was manipulated by presenting participants with solvable and unsolvable anagram...
by Ekant Veer | Sep 17, 2011 | Academic Articles, Featured Articles, Issue 20, 2011
The last ten years have seen significant change in consumers’ lives; changes that are too numerous to document in one article. However, one change that has made, and continues to make, a difference to consumers’ behaviour is their interaction with the Internet and...
by Nikhilesh Dholakia and Jonathan Schroeder | Sep 16, 2001 | Consumer Articles, Featured Articles, Issue 2, 2001
Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary...
