Journal of Research for Consumers
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Consumers are More Important than Some Think

Consumers are More Important than Some Think

by William Beranek and David R Kamerschen | Jan 16, 2013 | Consumer Articles, Issue 23, 2013, News

Historically, competitive models have largely taken consumer skills for granted, along with consumer self-interest, in the gathering, processing, and evaluation of raw information. Self-interest was expected to be sufficient for reaching optimal decisions. But we...
Overexposure in Social Networking Sites

Overexposure in Social Networking Sites

by Weng Marc Lim, Ding Hooi Ting, Melani Puspitasari, Iwan Prasetya and Sutanto Gunadi | Sep 18, 2012 | Academic Articles, Issue 22, 2012, News

The rise of the Internet and the advancement in technology have given rise to various new modes of communication, in which the most recent being social networking sites. Since the inception of social networking sites, countless communication gains have been received...

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